London Technology Public Relations agency | Social Media Strategy | B2B PR | Chameleon PR

Back in my Text 100 days, MD Katie Kemp used to give excellent motivational speeches to staff. One of my favourites of hers was: “You learn by your mistakes, so make plenty of them.”

Now, arguably, some of us took those words a little too literally, but it was a good philosophy to remind us to take risks. Risk-free PR activity doesn’t land the ‘how did you manage to get that?’ coverage that people love and remember.

So it was a nice reminder to see Sir Terry Leahy’s quote in The Times today: “Every good thing I’ve been associated with has been littered by mistakes.”

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