Chameleon PR

Google Wave v Bing share of voice online (Radian 6)

Yesterday’s online “battle of banter” between Google Wave and Microsoft’s Bing begged the questions which technology giant was trying to spoil the other’s announcement and who won out in share of voice?

Mike Arrington at Techcrunch gave everyone the first heads up that it would be a big news day and that was no lie. Microsoft announced Bing – a “decision engine” (really a search engine) and Google, Wave – a new “communication and collaboration” tool (that sounds like it will bring together, IM, email, microblogging and social networking into one platform, sounding another death knell for email).

From the flow of Tweets it seemed that Bing was the first announcement with Google spoiling the party later in the day and Arrington confirms here that yesterday was supposed to be Bing day.

In the midst of all the hype and chatter one lone, if very authoritative voice, of Dave Winer (@davewiner) cut through it with a knife, tweeting “First impression of Google Wave: It is totally not what I wanted. But totally predictable” and “I haven’t read a review that says why Bing is so great, just hype that says it is great. So far: Rollout gets a D-minus. Product? No idea.”

So jury’s out on the products as there’s not really anything to see or test so far, although for the likes of me, Google Wave sounds more appealling in terms of collaborating all my disparate communication platforms into one place. But in the battle for the share of voice online the chart shows Google Wave leaving Bing in its wake.

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