Chameleon PR

PR Week has published news that Chameleon has won a new nation-branding account for Innovation Norway to promote Norway’s sustainable model for living and working and in line with the country’s new ad branding, “Powered by nature”.

The win will see Chameleon undertake a three-pronged strategy, promoting Norway’s sustainability in business, culture and tourism. The campaigns will communicate the relevance of Norway’s position to the business community, and the foundations it is building on in the current economic climate, alongside highlighting the rich cultural heritage and close links with nature that Norway promotes to tourists and cultural enthusiasts. 

Chameleon was awarded the account ahead of two other agencies and Catherine Foster, international project manager of Innovation Norway, said of the appointment: “Chameleon really understands what we represent, showed some very clever thinking in their approach and was passionate about winning the business. It was natural to bring them on board.”

We are delighted to be working for such a forward thinking country and will all be watching our carbon footprints even more closely now!

Last week saw the launch of Spanish football side Getafe’s new kit, sponsored by Burger King. What’s already causing quite a stir in La Liga (Spain’s Premiership league) is the marketing genius of Getafe’s new sponsors and, quite frankly, I think it’s brilliant.

The burger chain (home of the amazing bacon double cheeseburgers) paid to have its logo on both the front of the shirt, and inside the strip. The headshot on the reverse means that whenever goal-scorers land a screamer in the back of the net, and pulls his shirt over his head in celebration, hundreds of thousands of Getafe fans will see the Burger King himself smiling! Not to mention the thousands of fans wearing the kit in the stadium who’ll be doing the same…

Branding brilliance! 40,000 Burger King kings smiling at the cameras whenever a goal is scored.

As well as being an utterly hilarious sight, it’s also a reminder to always ‘go creative’ when considering promotional events or stunts. Great ingenuity will lead to great coverage. With that in mind, I’m off to register myself for an hour long slot on the 4th plinth in Trafalgar Square to raise money for charity – more on that soon!

We’ve recently started working with New Horizons Youth Centre and during a planning meeting yesterday, Channel 4 News presenter Jon Snow, patron of the charity, dropped by.

When Jon’s on TV you don’t really get to see the lower half of his body, but we discovered that in addition to Jon’s famous ties, his socks are also very flamboyant (although you can’t see them in this photo).

Left to right: Steven Templeman (New Horizons), Shelagh O’Conner (New Horizons), Helen Holland (The Reptile Group), Jon Snow with tie (New Horizons) and Adrian Ma (Komodo PR).