Last week saw the launch of Spanish football side Getafe’s new kit, sponsored by Burger King. What’s already causing quite a stir in La Liga (Spain’s Premiership league) is the marketing genius of Getafe’s new sponsors and, quite frankly, I think it’s brilliant.
The burger chain (home of the amazing bacon double cheeseburgers) paid to have its logo on both the front of the shirt, and inside the strip. The headshot on the reverse means that whenever goal-scorers land a screamer in the back of the net, and pulls his shirt over his head in celebration, hundreds of thousands of Getafe fans will see the Burger King himself smiling! Not to mention the thousands of fans wearing the kit in the stadium who’ll be doing the same…
Branding brilliance! 40,000 Burger King kings smiling at the cameras whenever a goal is scored. 
As well as being an utterly hilarious sight, it’s also a reminder to always ‘go creative’ when considering promotional events or stunts. Great ingenuity will lead to great coverage. With that in mind, I’m off to register myself for an hour long slot on the 4th plinth in Trafalgar Square to raise money for charity – more on that soon!
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Relishing new opportunities
Posted by chameleon-admin July 28 2009 04:22pm