Chameleon PR

PR Week has published news that Chameleon has won a new nation-branding account for Innovation Norway to promote Norway’s sustainable model for living and working and in line with the country’s new ad branding, “Powered by nature”.

The win will see Chameleon undertake a three-pronged strategy, promoting Norway’s sustainability in business, culture and tourism. The campaigns will communicate the relevance of Norway’s position to the business community, and the foundations it is building on in the current economic climate, alongside highlighting the rich cultural heritage and close links with nature that Norway promotes to tourists and cultural enthusiasts. 

Chameleon was awarded the account ahead of two other agencies and Catherine Foster, international project manager of Innovation Norway, said of the appointment: “Chameleon really understands what we represent, showed some very clever thinking in their approach and was passionate about winning the business. It was natural to bring them on board.”

We are delighted to be working for such a forward thinking country and will all be watching our carbon footprints even more closely now!

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