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Am I hitting the corporate message? Yes I am.

Posted by Steve Loynes September 2 2009 02:22pm

The most interesting observation from yesterday’s First Tuesday event? The unabated rise of the self-directed question.

A useful tool to fall back on when speaking in public? Without a doubt.

A lazy way for a spokesperson to tackle a difficult question? Absolutely.

Use two questions to illustrate polar extremes as a way of saying ‘somewhere in between,’ but really intimating it’s closer to the extreme we don’t want to talk about? Completely.

Can a journalist use a self-directed question as a quote? Not really, that’s part of the beauty.

Largely the domain of divisional heads within a large corporate? Indeed it is.

Irritating when done more than once? Very.

More annoying than the rising inflection? Close, but not quite.

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One Comment

Uday Radia
2 September 2009
02:40pm

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Did this raise a bit of a chuckle on a slow wednesday? Yes it did.

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