digital TV?
It was the 10th anniversary of Blogger this month and John Naughton in the Observer at the weekend highlighted that over 270,000 words a minute are uploaded on to its 10 million active blogs – despite the rise of Twitter.
My bet is most of this chatter is PR practitioners talking about social media, online PR or digital PR and the impact on PR agencies and their clients.
But do we really understand why social media communications should be an integral part of a marketing campaign, why is digital so important and where’s it all come from anyway?
To help out our clients (and other PRs) we’ve put together a potted history of all things digital, some reasons why marketing programmes should integrate digital PR and what you should think about when developing a digital marketing strategy.
It’s really one view of the explosion of digital technologies and in no way is an exhaustive guide of everything that has happened in the last 30 years. It’s meant as a rough guide, giving examples and strategies so that when asked by the boss “what is digital and shouldn’t we be doing something about it…?” you’ll have an understanding and an answer.
If anyone has any feedback on the guide or wants to share what early taped computer games they played, let us know…
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What is digital then?
Posted by chameleon-admin September 17 2009 09:27am