Recent research conducted by Sparkler for Microsoft Advertising has revealed some pretty scary results!
Most of the findings are not too surprising, though, pointing out that 99 per cent of young British males are online every day (or nearly every day), and the internet is ahead of both mobile phones and TV in terms of how addictive they are to men aged between 18 and 44: 57 per cent are most attracted to the internet, then it’s mobile phones with 49 per cent, and lastly TV (46 per cent).
Taking the topic to bed doesn’t seem too shocking either (at least at first): 25 per cent are checking emails before getting out of bed in the morning and 18 per cent log on to social networking sites at the crack of dawn.
However, the surprising bit shows when taking a second glance at the extent to which young men use internet in bed: 38 per cent have apparently surfed the internet while in bed with their partner!
This is sad, no doubt about it, especially for the women. But is this in fact just technology winning another round over (wo)Man?
We’ve already got GPS technology, which basically lets drivers switch off their brains as they get in the car. This has resulted in wrong-way drivers on the motorway, who were just following the directions, but missing the fact that the Sat Nav leaves out roads leading from the motorway.
And with all the computer programs and super stimulus toys targeted at children, today’s kids never get to experience the great improvised games that come out of nothing and a bit of time to think.
Surely the bedroom ought to be sacrosanct from the march of technology.
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Technology vs. Women: 1-0
Posted by Katrine Lauritzen February 24 2010 05:03pm