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Inspiration can come from unexpected places…

Posted by Brad Jordan April 15 2010 01:16pm

I have to admit, I enjoy lists. Succinct, to the point, getting messages across without wasting anyone’s time. I recently read Chris Evans’ autobiography, who had the neat idea of preceding each chapter with a simple list.

Talking about his deal with Richard Branson back when he was at Virgin Radio, he lists 10 things necessary to get a deal done.

Timing
Groundwork
Energy
Honesty
Holding your nerve
Two willing parties
Money in place
Two men on the inside
A Pen


Whilst he didn’t list hiring a great pr agency as one of them (of course a fatal flaw!), this is a great and simple summary with points three and four of particular importance, be it business or personal. Energy, and honesty should always be a key part of business mantra!



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