London Technology Public Relations agency | Social Media Strategy | B2B PR | Chameleon PR

Yesterday, Twitter launched its new ‘Twitter Tales’ campaign, with its aim being to highlight Twitter stories from ‘creative individuals and businesses from all corners of the world.’ The project encourages Twitter users to send in their personal stories and Twitter experiences to create a potential tool of inspiration for other ‘Tweeters’. In theory this is a lovely concept that perhaps may inspire me to use my tweets for greater good and to share with the world my pearls of wisdom and life mottos (not that I’m exactly sure what they would be…), but there is a niggling part of me that suspects that this is Twitter’s way of proving the cynics wrong.

Twitter has often been criticized by skeptics as being nothing more than an outlet for society to once again share too much information and as we have often seen it used, a tool for celebrities to shamelessly promote their every movement. Admittedly, it is these sorts of incidents where celebrities use Twitter to tell us that they have been to the gym and are yet again on a celery soup diet, which has stopped many people joining the social networking site. Who does want to listen to these types of pointless and not to mention depressing tales – I don’t want to be told they have to work hard for their washboard stomachs; I’m much happier believing it’s a case of genetics and that life’s just unfair…

Through ‘Twitter Tales’ it is clear that the website is attempting to publicize the value of Twitter and no doubt the heavily emotive angle to many of the published stories will help the campaign in securing the public’s attention. So the question is, will the campaign work? It could be that Twitter manages to convert the cynics and demonstrate through others’ examples its worth and importance in the ever-developing business and consumer world. But then it could be that people see the stories as over hyped adverts in disguise. Whatever the result of the campaign, there is no denying that Twitter has launched its attack on demonstrating its use and purpose in all aspects of society and it will be interesting to see if the Twittersphere adopts it.

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