Chameleon is a multi service agency with dedicated technology PR and consumer PR divisions.
Three worlds...
Traditional PR, online and marketing communication programmes are converging and these forms of communication should no longer work in isolation. That’s why Chameleon PR offers a combination of services.
PR – The media provides the perfect medium to manage your reputation, create awareness and provide endorsement for your company, products and services. Chameleon is expert in devising campaigns to maximise the use of the media as a channel to communicate your brand vision and values.
Advocacy – Advocates are people or communities who actively seek to positively influence your organisation. Building advocacy is one of the most influential and cost effective forms of communication and marketing in today’s networked world. True advocacy takes a 360 degree perspective of your company and considers all its audiences. The holistic approach of Chameleon’s Advocacy Programme yields results which are greater than the sum of the parts.
Online - The internet has created a networked world where news travels around the globe in the click of a mouse. Chameleon’s online programmes help your organisation tap into different networks or communities of interest, creating integrated campaigns that can contribute to your Search Engine Optimisation (SEO) activity. Whether using an online video community to drive website traffic or listening, monitoring and engaging with conversations around your brand, Chameleon has the online answer for you.
Combined, our PR, advocacy and online communications programmes bring together everything needed for awareness, searchability and differentiation.