Chameleon is a strategy-led PR agency (a Global PR Network partner) specialising in technology driven business to business (B2B) and business to consumer lifestyle brands. It specialises in working with companies in transition, using digital marketing, social media and public relations to transform how a brand is perceived.
Digital marketing campaigns, social media strategy and integrated public relations sit at the heart of Chameleon’s strategic approach to integrated communications, with every PR campaign taking its lead from a carefully researched focus on the target ‘communities of interest’ to change perceptions.
Addressing owned, paid and earned media, Chameleon creates a coalition of support - such as industry analysts, customer advocates and celebrity endorsement - to underpin its integrated PR campaigns and create powerful PR materials to drive media relations and secure media coverage.
Chameleon’s highly-targeted integrated PR and communications campaigns are planned meticulously to increase awareness and increase sales. The effectiveness of digital marketing, social media and public relations programmes are measured and evaluated ruthlessly to deliver a powerful and tangible return-on-investment (ROI).
Chameleon implements award-winning integrated public relations campaigns across the UK, Europe, EMEA and globally through its international PR network. Chameleon employs the best public relations professionals in the industry, recruiting exclusively from Russell Group universities and training all its PR and digital marketing consultants through its proprietary R.Evolution PR development programme.
- Public relations (B2B PR & consumer lifestyle PR)
- Media relations
- Analyst relations
- Social media campaigns
- Online marketing / SEM
- PR consultancy
- Digital strategy
- Viral video seeding
- Content creation