Chameleon PR, a division of The Reptile Group, is a public relations agency focused on providing communications consultancy, digital PR, social media strategies and PR implementation for business to business (B2B) technology companies.
Chameleon is renowned for its strategic approach to communications, its concern with outcomes over outputs, and its track record in guiding clients through periods of transformation.
Based in London, Chameleon has UK, EMEA, US and Asian delivery capability through a series of well-established and like-minded partners.
Chameleon operates its communications campaigns on five principles
- Understand the client, its customers and marketplaces
- Develop an engaging company narrative, backed by solid proof points
- Ensure clients have the expertise and processes to fully capitalise on PR activity
- Clearly articulate the company story and benefits to relevant audiences
- Focus efforts on building digital presence and tier one media coverage
Chameleon prides itself on delivering integrated PR campaigns; PR that moves a company’s public perception from where it is, to where it wants to be. Chameleon invests heavily in the quality of its PR and digital professionals, resulting in highly experienced client account teams who are also social media savvy. Chameleon’s approach to its PR campaigns revolves around:
- Meticulous planning
- Flawless implementation
- Social media shareable content to achieve virality
- Candid evaluation
Find out more about the Chameleon team or take a look at a few of our B2B clients.
About us