Steve Loynes, Managing Director
A technology PR practitioner since 1996, Steve has held in-house and consultancy roles and has considerable international PR experience. He leads Chameleon’s practice, driving the business unit and directing public relations campaigns for the likes of Citrix, Global Graphics, and Siemens Enterprise Communications.
Jonathan Simnett, Strategic Development Director
Jonathan Simnett has 25 years’ experience – winning in excess of three dozen awards – including leading Global Communications Department of the Year at the 2009 International Business Awards, New York – in helping private and public sector clients in fast-growth, business-to-business and consumer segments to achieve growth, build brands, enter new markets, and reposition through the delivery of more effective offline and online marketing communications strategies. His experience includes being vice chairman in the UK of Brodeur Worldwide, a global public relations consultancy and part of the team that founded and built a company of nearly 650 people and $95 million turnover worldwide, over a period of 15 years.
Mo Elnadi, Head of Digital
Mo Elnadi is the Head of Digital at The Reptile Group, which includes Chameleon PR. and Komodo PR & Digital Communications. He has over 10 years of online marketing, media agency and consultancy experience including setting up an award winning social media community in 1998.
Mo’s experience includes working with global brands within EMEA and WENA regions including Vodafone, Philips, Microsoft, Adobe, MobiNil, and ITWorx to develop and drive multiple online and social media value propositions from business model to post-rollout measurement, with a focus on search engine marketing and building social media presence and digital strategies.
Mo’s MBA discusses how corporates can create corporate strategies that would harness Social Media opportunities, and fully monetize their fanbase utilising new hybrid components of the digital marketing mix. He is also a guest online marketing MBA lecturer at the University of Surrey.
Mark Walker, Senior Strategic PR Consultant
Mark’s 18-year PR consultancy career includes technology PR, taking information security specialists QinetiQ and AXENT Technologies to the forefront of their international markets. He advised consulting software group Civica on trade media communications during its AIM listing – the first UK technology IPO for two years. He is currently examining local government Service Transformation topics for Civica and online talent management company JGP. Mark also specialises in the impact of technology in the workplace, through campaigns for telecommunications group Avaya, web conferencing company Genesys Conferencing and HCM software provider Softscape. Mark has a degree in history from Manchester University and an MA in tourism management from Westminster University.
Joanna Lane, Senior Strategic PR Consultant
Joanna Lane joined Chameleon in 2011 as a multi-lingual strategic communications consultant with over ten years of B2B communications experience in PR agencies with Brodeur Worldwide/Pleon and Bite Communications, handling flagship clients such as IBM, AMD and Symantec as well as medium-sized companies and start ups. In a short break from technology PR, she was most recently employed by Strategic Communication Laboratories, where she worked as a consultant for the Defence sector analysing target audience behaviours and communication strategies in conflict and post-conflict countries. At Chameleon, Joanna now brings to bear extensive international account management experience to EMEA coordination for Citrix as well as managing its global PR content generation programme. Joanna is also responsible for the strategy development and results-orientated delivery to deadline on a cross-section of B2B accounts including technology, green and financial services.
Jo Lee, Senior Strategic PR Consultant
Jo Lee joined The Reptile Group in July 2010, originally working with Chameleon’s sister B2C consultancy, Komodo PR, on technology consumer clients. Jo became a full time Chameleon this year, and manages both technology and medical B2B clients, including online backup provider Mozy; enterprise feedback management provider QuestBack; IT security and compliance company Qualys; leading drug and alcohol testing provider, Concateno; Westhouse Medical and marketing solutions company, marketingQED.
Jo has a Bachelor of Commerce (Marketing and PR) from Curtin University, Australia, and 10 years PR experience in both her native Australia and the UK. Prior to joining The Reptile Group, Jo worked at a B2B technology and education agency, managing clients including Emap, the world’s biggest educational technology show, BETT, and Serco.
Martine Levene, Strategic PR Consultant
Martine joined Chameleon PR in October 2005 and has provided PR and marketing expertise to the technology, telecommunications and business-to-business sectors for over ten years. She began her career in technology representing hardware manufacturers, software developers and companies in the networking, telecommunications and e-business sectors. She has been responsible for devising and implementing UK based and pan-European PR campaigns. Before joining Chameleon PR, Martine worked at a business-to-business PR and marketing consultancy, with clients in the property, construction and professional services sectors.
Lucy Houghton, Strategic PR Consultant
Lucy joined Chameleon PR in July 2010. She holds a BA in Politics and Communication Studies and an MA in Politics and Irish Studies from the University of Liverpool. Her MA dissertation was on Obama’s political marketing campaign and the impact of using social media. Lucy has previous experience at a B2B agency where she developed a strong understanding of the technology sector and was formerly a researcher focusing on public policy, primarily education.
Paul Crouch, Strategic PR Consultant
Paul joined Chameleon PR in September 2010 to work across offline and online PR, bringing experience of working with a wide variety of global clients in both online and offline environments.
Paul started his career as an account executive at an online PR agency working with clients including Sony Ericsson, Discovery Channel, Bradford University School of Management and Unilever. Immediately prior to joining Chameleon, Paul worked in-house as a member of the communications team at leading technology research & development company QinetiQ where he established the company’s online presence and operated as a member of the media team.
Kris Towse, PR Consultant
Kris joined Chameleon PR in August 2011, with over a year’s experience in the technology PR industry. Kris brings experience in running national and international PR campaigns and events, having worked with the Corporate (Corporate Reputation, Social Media and Green) and Public Sector (Healthcare and Education) units of computer manufacturer Dell, as well as having worked with business to business online geolocation specialists Quova.
Kris holds a first class degree in English Studies from Sheffield Hallam University and in his spare time is a long distance runner (when the weather permits!) and a keen traveler – having backpacked through Japan and spending 2 months in Beijing working for the Chinese social networking giant RenRen.com.
Sian Edwards, PR Consultant
Sian Edwards joined Chameleon PR in March 2011. She holds a BSc from the University of Otago, New Zealand.
Sian started her career working for a highly integrated company which focused on the development, management and communications of electronic registries. Having previous experience in B2B, Sian has developed a strong understanding of the technology sector and brings with her to Chameleon a passion for technology public relations.
Isabel Hall, PR Consultant
Izzy joined Chameleon PR in July 2011. She holds a BA in History from UCL, where she focused on Eastern Europe and Russia from 1500 to present.
After graduating in the summer of 2010, Izzy spent six months back-packing solo across South-East Asia and Australasia. Upon returning to the UK in April Izzy spent a few months pursuing internships in marketing and events at YouGov and YouGov SixthSense.
Matt Gass, PR Consultant
Matt Gass joined Chameleon PR in August 2011 having graduated from the University of Leeds in July 2010 with a 2.1 in International Relations. During his time at Leeds Matt studied a wide range of topics including political marketing and messaging – looking at the impact of new media forms on political campaigning.
After university Matt worked on the management team of a London pub before backpacking around Central America.
George Baggaley, PR Consultant
George joined Chameleon in September 2011 after completing an undergraduate BA in History, and an MA in Politics. His dissertation focused on the role of football in the Soviet Union.
Prior to Chameleon George gained a range of media experience from internships at Raconteur Media, Dennis Publishing, Hayter’s and The Camden New Journal amongst others. He enjoys travelling and has conquered South America, Australia, Southern Africa, The Middle East and most of Eastern Europe.
Joshua Breckman, PR Consultant
Josh joined Chameleon in November 2011 after graduating from the University of Sheffield in July 2011 with an undergraduate BA in Human Geography. The main focuses of his university work included analysing the changing concepts of community and the role of geography within the media.
Prior to Chameleon, Josh worked at the City of London Corporation in the PR Office as part of the Film and Events Team.
Chameleon PR team