PR Week Award

PR Week Awards 2006

Winner - Technology
Shortlisted - Campaign of the year

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Staellium UK was a leading covert mobile technology specialist offering a self-destruct communication service. Designed to protect the privacy of high profile customers, StealthMobile allows subscribers to send and receive self-destructing communications.

Chameleon was asked to obtain high profile launch coverage to encourage consumers to sign up for - and use – StealthText. In addition generate business leads and queries from potential partners in the UK and internationally.

By positioning the UK launch of StealthText - self destruct text messages, as a must have for businesses executives, celebrity love rats and those simply wishing to have more control over the information they send, Chameleon captured the imagination of the print, online and broadcast media on a global scale.

In under a week, the launch of StealthText generated 22 pieces of UK national coverage, 15 UK broadcast items and 93 online reports. Respected news site Silicon.com named the launch as one of their top ten news stories of 2005.

Subscriptions to the StealthText service were 65% higher than the already ambitious first week target. A major UK mobile telephone operator made an indirect approach to Staellium to re-brand StealthText and offer it to its subscribers and the company received business enquiries from over 30 different territories.