Successful public relations (PR) campaigns are based on high quality content. Compelling stories win the attention of journalists, inform commentators and charm customers. In a digital world, where a company can communicate directly with its customers, content creation is more important than ever.
Chameleon PR encourages its clients to adopt the BBC’s Reithian values of inform, educate and entertain.
Content creation starts with a company being able to tell its story in a way that resonates with people. Bringing the story alive - from revealing the CEO’s zeal, to demonstrating how a product improves lives - sits at the heart of effective public relations.
The methodology that Chameleon applies to content creation is completely unconstrained to allow true creativity. The subsequent process ensures content fits within a tight PR and messaging framework that supports the PR strategy and overall business objectives.
Proof points in the story are essential. Primary research, a credible third party or customer advocate helps turn opinion into fact.
The development of content creation centres on tailoring it for different audiences. Not just in terms of messages and proof points, but format.
A formal research paper, a slide presentation for a conference, a punchy opinion article, news release, Tweet or Facebook competition can all form part of the same campaign.
In all its PR campaigns, Chameleon looks to generate powerful creative content and execute it across multiple audiences and formats.