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Case Studies

Case studies…

General Testimonials
Siemens Enterprise Communications has managed to maintain a lead in share of voice whilst undergoing a change in its go-to market message. This achievement is a testament to the hard work and creativity of the Chameleon team.
- Sally Harrison, Siemens Enterprise Communications’ global corporate marketing
The Chameleon team gave us the quick start we needed, and with their deep knowledge of the Financial Services space, were able to get us the results we were looking for in the UK. They helped us understand the UK financial services media landscape, and built lasting relationships with key financial services analysts and journalists from the outset
- Carl Tsukahara, CMO at Clairmail
Chameleon was ready to go from day one, quickly working to put us front and centre on key FS industry events. This provided us with a wealth of coverage in multiple top level target media outlets that made us into the go-to-commentator on software testing issues in the FS space. It had our existing customers and also our prospects calling up after the BBC Breakfast segment on the RBS glitch. PR really showed its value.
- Paul Worswick, director of channels and marketing, NMQA
CommProve needed to make the most of the summer’s events without the same spend as many of the tech giants competing for the same headlines. Chameleon’s solution provided tremendous return on investment and provided a set of materials that we can continue to utilise; it’s really had a fantastic long term impact, and produced a whole series of sales leads.
- Stephanie Forrest, marketing director, CommProve
Chameleon have integrated themselves quickly and effectively to support the activities of Ovum’s FST team. The amount they have achieved in such a short time is testament to their hard-work and proactiveness. Their understanding of the financial services industry is excellent and their connections across all media has helped us develop ongoing, trusted relationships within national and key trade titles. Through their work, we have seen a considerable lift in the amount of coverage, and therefore exposure of Ovum’s financial services practice.
- Daniel Mayo, Practice Leader, Financial Services Technology, Ovum
The solar industry was in disarray and we needed to find a way to tackle the unfair government cuts and preserve consumer confidence in the technology and incentives. Chameleon was with us every step of the way, and offered creative, sensitive and pragmatic ways to broadly communicate the right messages to all of the appropriate audiences. Now that we’ve weathered the storm, we look forward to Chameleon supporting us through the next phase of Engensa and the UK cleantech industry’s growth.
- Toby Darbyshire, CEO Engensa
I’ve found Chameleon to be a proactive and reliable partner, who really understands the high pressure and volatile environment faced by business managers in today’s climate. Through their efforts, Westhouse was able to own the discussion around key issues faced by our business from topics as diverse as breast cancer screening to the lack of liquidity in the UK small cap market.
- Jack Kaye, CEO of Westhouse Medical Services
When QuestBack first launched in the UK, it was important to partner not just with a PR company, but a consultancy who could become our ears and eyes at a local level. Since then, Chameleon has worked closely with us to promote the success of our company, and offered expert media guidance and support throughout the M&A with Globalpark.
- Daniel Hansen, group marketing director, QuestBack
When I first met the Chameleon team it was clear that they very quickly understood how Any Friend of Ours was going to change the face of exclusive holiday letting. Completely at home with a disruptive concept, they were able to quickly translate a business plan into a communications campaign that articulated compelling reasons why successful and discerning people should trust us with their hard-worked-for second homes so attracting the desired profile of property owners and investors alike to our business
- Jo Goodson, founder, AnyFriendOfOurs
Whilst our expertise in this area was limited, we always had faith that there was great potential to communicate the delivery of a range of innovative puzzling products to a new digital market, plus increase our brand awareness with new audiences. The hard work, expertise and guidance from the Chameleon team has enabled us to communicate with new audiences which we previously struggled to engage with and as a result, we are able to introduce our products to a variety of receptive audiences. We are really pleased with the work the team has done and look forward to continuing with our digital campaigns in the future
- Tony Ablewhite, Brand Development Manager, Puzzler Media
Without any prompting, customers and prospects have been telling us that they have seen us in the media; our PR has helped us in the sales process as it shows we can be trusted. The solutions we put forward to customers are greeted much more enthusiastically by prospects when they know that we’ve successfully delivered with major brands in the past with a tangible return on investment
- Duncan Stevens, Director at Vita Energia
We were extremely pleased with not only the quantity of press meetings Chameleon scheduled for Scale, but the media coverage generated as a direct result. We were confident in the strong media relationships Chameleon has but they absolutely exceeded our expectations in every single aspect of this tour
- Heidi Monroe Kroft, Scale’s senior director, North American Marketing
I want to extend my thanks for the great job the team have done for Pace. This is officially our best ever IBC and, I believe, the best ever PR campaign we’ve done to support it. The hard work, expertise and guidance from Chameleon helped us fundamentally change the perspective of Pace in the eyes of our customers and the industry. It has given us a great platform to move forward from
- Alison Puente, head of external communications
I am always impressed with the ‘can-do’ attitude of the team and their partnership approach. Chameleon has a thorough understanding of a fast-growing company and a clear ability to support our business objectives
- Jeremy Michael, managing director, SMG UK

Customer Reference Programme

Satisfied customers are the most important asset for positive communications. The media is written for end-users; it likes to talk to, and write about, end-users. Likewise, prospects want to read about a vendor’s customers; likes to talk to them and possibly conduct a site visit.

Chameleon PR has a tried and tested customer reference programme that ranges from ad-hoc case studies to a fully managed live database of customers available for reference activity, such as prospect site visits, to support the sales cycle.

Customer reference programme management

The customer reference team must win the immediate trust of internal sales and account management teams, as well as reference customers. All parties need to be handled with great care and respect, with and particular attention paid to creating a ‘win-win’ environment for the customer.

Chameleon minimises the time required from all parties, at the same time as extracting maximum content and value for case studies from all interactions and ensuring a clear audit trail of commitments and approvals.

Potential new customer references are identified through regular contact with sales teams and account managers. A single point of contact is used for each customer reference engagement to aid relationship building. Pre-agreed case study templates are used to capture information and set activities that the customer is prepared to undertake.

After initial materials and activities are completed, the relationship is subtly managed to aid additional activity and to keep track of the customers’ continued willingness to act as a case study reference.

Production of case studies

Customer success stories are produced in a range of case study formats, to pre-agreed word count, length and templates, to maximise return on investment. The most popular written case study formats include

  • Customer testimonials
  • Contract win press releases for media relations
  • Glossy one or two page case studies
  • Customer success stories brochure
  • Implementation summaries
  • Information template for media relations
  • Slide decks

Popular digital marketing materials include

  • Original photography
  • Podcasts
  • Video case study for digital and social media use

Popular marketing materials include

  • Product, service and programme briefs
  • Industry sector briefs
  • Technical documentation and white papers
  • Newsletter and company report content

Customer success stories play a key role in media relations and usually play a central role in PR and analyst relations. To support the use of case studies as part of a PR campaign, Chameleon secures sign off for multiple use including

  • Media interviews
  • Analyst relations
  • Speaker events
  • Award entries
  • Marketing materials (such as banners at exhibitions)
  • Onsite prospect and media visits and telephone references