The healthcare industry is experiencing a fast-paced revolution thanks to scientific breakthroughs and operational efficiencies driven by technology and legislative reform. Technology has supported medical developments, both in terms of medical devices and health services which aid life sciences, primary care, diagnostics, treatment and testing.
Underpinning this rapid technological development is Government-led healthcare reform across both developed and emerging countries, with a shift to a more patient-centric approach to healthcare.
In the UK, the Government rolled out its Health and Social Care Act in 2012, introducing National Health Service (NHS) reforms which include a complete structural reorganisation, the introduction of new clinical commissioning groups and the closure of Primary Care Trusts.
The NHS reforms also provide more opportunities for private organisations to work alongside the public sector to improve efficiencies in healthcare, presenting real business opportunities for healthcare technology providers.
An industry at a point of change, healthcare is constantly on the news agenda. Providers of healthcare technology have an exceptional opportunity to raise brand awareness and drive sales through public relations (PR). Even the most complex healthcare technology can be readily explain and understood through the media, with a carefully constructed public relations (PR) campaign aimed at educating the marketplace.
Chameleon PR has substantial experience successfully launching and managing integrated public relations (PR) campaigns for the healthcare industry. A combination of digital marketing, social media and media relations creates a powerful public relations campaign .
Chameleon’s healthcare public relations practice includes Civica Health & Social Care, an IT services firm, Concateno, a drug and alcohol testing company , and Westhouse Medical Services, a private medical device and services provider.