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    General Testimonials
    Siemens Enterprise Communications has managed to maintain a lead in share of voice whilst undergoing a change in its go-to market message. This achievement is a testament to the hard work and creativity of the Chameleon team.
    - Sally Harrison, Siemens Enterprise Communications’ global corporate marketing
    The Chameleon team gave us the quick start we needed, and with their deep knowledge of the Financial Services space, were able to get us the results we were looking for in the UK. They helped us understand the UK financial services media landscape, and built lasting relationships with key financial services analysts and journalists from the outset
    - Carl Tsukahara, CMO at Clairmail
    Chameleon was ready to go from day one, quickly working to put us front and centre on key FS industry events. This provided us with a wealth of coverage in multiple top level target media outlets that made us into the go-to-commentator on software testing issues in the FS space. It had our existing customers and also our prospects calling up after the BBC Breakfast segment on the RBS glitch. PR really showed its value.
    - Paul Worswick, director of channels and marketing, NMQA
    CommProve needed to make the most of the summer’s events without the same spend as many of the tech giants competing for the same headlines. Chameleon’s solution provided tremendous return on investment and provided a set of materials that we can continue to utilise; it’s really had a fantastic long term impact, and produced a whole series of sales leads.
    - Stephanie Forrest, marketing director, CommProve
    Chameleon have integrated themselves quickly and effectively to support the activities of Ovum’s FST team. The amount they have achieved in such a short time is testament to their hard-work and proactiveness. Their understanding of the financial services industry is excellent and their connections across all media has helped us develop ongoing, trusted relationships within national and key trade titles. Through their work, we have seen a considerable lift in the amount of coverage, and therefore exposure of Ovum’s financial services practice.
    - Daniel Mayo, Practice Leader, Financial Services Technology, Ovum
    The solar industry was in disarray and we needed to find a way to tackle the unfair government cuts and preserve consumer confidence in the technology and incentives. Chameleon was with us every step of the way, and offered creative, sensitive and pragmatic ways to broadly communicate the right messages to all of the appropriate audiences. Now that we’ve weathered the storm, we look forward to Chameleon supporting us through the next phase of Engensa and the UK cleantech industry’s growth.
    - Toby Darbyshire, CEO Engensa
    I’ve found Chameleon to be a proactive and reliable partner, who really understands the high pressure and volatile environment faced by business managers in today’s climate. Through their efforts, Westhouse was able to own the discussion around key issues faced by our business from topics as diverse as breast cancer screening to the lack of liquidity in the UK small cap market.
    - Jack Kaye, CEO of Westhouse Medical Services
    When QuestBack first launched in the UK, it was important to partner not just with a PR company, but a consultancy who could become our ears and eyes at a local level. Since then, Chameleon has worked closely with us to promote the success of our company, and offered expert media guidance and support throughout the M&A with Globalpark.
    - Daniel Hansen, group marketing director, QuestBack
    When I first met the Chameleon team it was clear that they very quickly understood how Any Friend of Ours was going to change the face of exclusive holiday letting. Completely at home with a disruptive concept, they were able to quickly translate a business plan into a communications campaign that articulated compelling reasons why successful and discerning people should trust us with their hard-worked-for second homes so attracting the desired profile of property owners and investors alike to our business
    - Jo Goodson, founder, AnyFriendOfOurs
    Whilst our expertise in this area was limited, we always had faith that there was great potential to communicate the delivery of a range of innovative puzzling products to a new digital market, plus increase our brand awareness with new audiences. The hard work, expertise and guidance from the Chameleon team has enabled us to communicate with new audiences which we previously struggled to engage with and as a result, we are able to introduce our products to a variety of receptive audiences. We are really pleased with the work the team has done and look forward to continuing with our digital campaigns in the future
    - Tony Ablewhite, Brand Development Manager, Puzzler Media
    Without any prompting, customers and prospects have been telling us that they have seen us in the media; our PR has helped us in the sales process as it shows we can be trusted. The solutions we put forward to customers are greeted much more enthusiastically by prospects when they know that we’ve successfully delivered with major brands in the past with a tangible return on investment
    - Duncan Stevens, Director at Vita Energia
    We were extremely pleased with not only the quantity of press meetings Chameleon scheduled for Scale, but the media coverage generated as a direct result. We were confident in the strong media relationships Chameleon has but they absolutely exceeded our expectations in every single aspect of this tour
    - Heidi Monroe Kroft, Scale’s senior director, North American Marketing
    I want to extend my thanks for the great job the team have done for Pace. This is officially our best ever IBC and, I believe, the best ever PR campaign we’ve done to support it. The hard work, expertise and guidance from Chameleon helped us fundamentally change the perspective of Pace in the eyes of our customers and the industry. It has given us a great platform to move forward from
    - Alison Puente, head of external communications
    I am always impressed with the ‘can-do’ attitude of the team and their partnership approach. Chameleon has a thorough understanding of a fast-growing company and a clear ability to support our business objectives
    - Jeremy Michael, managing director, SMG UK

    Meet the team

    Steve Loynes, Managing Director

    Steve Loynes, Chameleon Managing Director

    A technology PR practitioner since 1996, Steve Loynes has held in-house and consultancy roles and has considerable international PR experience. He leads Chameleon’s practice, driving the business unit and directing public relations campaigns for the likes of Citrix, Global Graphics, and Siemens Enterprise Communications.

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    Helen Holland, CEO

    Helen Holland

    Helen Holland is the founder and CEO of The Reptile Group including Chameleon PR. She has extensive experience of IT marketing and PR activities with her career spanning a 23-year history.

    Listed in PR Week’s Power Book as one of the most influential people in PR, Helen began her career as a marketing executive at Piranha Software, a manufacturer of computer games. Subsequently she moved to PA Consulting Group where she worked with business-to-business clients such as Lotus, Hewlett-Packard, Mentor Graphics, Harris Systems and Semiconductor. After four years at PA, Helen moved to Japan where she spent two years in communication. Returning to the UK she worked for a UK marketing communications company and managed PR accounts for clients such as Texas Instruments, Hewlett-Packard and PeopleSoft.

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    Jonathan Simnett, Strategic Development Director

    Jonathan SimnettJonathan Simnett has 25 years’ experience - winning in excess of three dozen awards - including leading Global Communications Department of the Year at the 2009 International Business Awards, New York - in helping private and public sector clients in fast-growth, business-to-business and consumer segments to achieve growth, build brands, enter new markets, and reposition through the delivery of more effective offline and online marketing communications strategies. His experience includes being vice chairman in the UK of Brodeur Worldwide, a global public relations consultancy and part of the team that founded and built a company of nearly 650 people and $95 million turnover worldwide, over a period of 15 years.

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    Mo Elnadi, Head of Social Media & Digital Strategy

    Mo ElnadiMo Elnadi is the Head of Digital at The Reptile Group, which includes Chameleon PR.  and Komodo PR & Digital Communications. He has over 10 years of online marketing, media agency and consultancy experience including setting up an award winning social media community in 1998. Mo’s experience includes working with global brands within EMEA and WENA regions including Vodafone, Philips, Microsoft, Adobe, MobiNil, and ITWorx to develop and drive multiple online and social media value propositions from business model to post-rollout measurement, with a focus on search engine marketing and building social media presence and digital strategies. Mo’s MBA discusses how brands can create corporate strategies that would harness Social Media opportunities, and fully monetize their fanbase utilising new hybrid components of the digital marketing mix. He is also a guest online marketing MBA lecturer at the University of Surrey.

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    Jo Lee, Associate Director

    Jo Lee joined The Reptile Group in July 2010, originally working with Chameleon’s sister B2C consultancy, Komodo PR, on technology consumer clients.  Jo is now responsible for two practice areas – medical and marketing/customer insight. Clients in the marketing/customer insight practice area include Enterprise Feedback Management leader QuestBack; B2B IT social network Spiceworks; and customer insight agency SMG. The medical division includes leading drug and alcohol testing provider Concateno and healthcare specialist Westhouse Medical Services. Jo also manages public relations campaigns for technology clients including IT security and compliance provider Qualys and online backup specialist Mozy.

    Jo has a Bachelor of Commerce (Marketing and PR) from Curtin University, Australia, and 10 years PR experience in both her native Australia and the UK. Prior to joining The Reptile Group, Jo worked at a B2B technology and education agency, managing clients including Emap, the world’s biggest educational technology show, BETT, and Serco.

     

    Sarah Wilkinson, Associate Director

    A technology PR practitioner for more than 10 years, Sarah has held consultancy roles in EMEA and APAC. She is responsible for Chameleon’s Enterprise IT and Telecoms practice bringing her considerable experience of working with some of the world’s largest technology companies including Oracle, Capgemini and McAfee.

    Prior to joining Chameleon, Sarah led agency-side campaigns for technology firms as part of her roles at GolinHarris in London and n2n Communications in Sydney. Her client experience also includes Facebook, Atos Origin, Capgemini and Sun Microsystems.

    Sarah’s experience spans strategy and planning, internal communications, customer and partner newsletter development, issues management and media relations. She is a Loughborough University graduate.

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    Joanna Lane, Senior Strategic PR Consultant

    Joanna Lane joined Chameleon in 2011 as a multi-lingual strategic communications consultant with over ten years of B2B communications experience in PR agencies with Brodeur Worldwide/Pleon and Bite Communications, handling flagship clients such as IBM, AMD and Symantec as well as medium-sized companies and start ups. In a short break from technology PR, she was most recently employed by Strategic Communication Laboratories, where she worked as a consultant for the Defence sector analysing target audience behaviours and communication strategies in conflict and post-conflict countries. At Chameleon, Joanna now brings to bear extensive international account management experience to EMEA coordination for Citrix as well as managing its global PR content generation programme. Joanna is also responsible for the strategy development and results-orientated delivery to deadline on a cross-section of B2B accounts including technology, green and financial services.

     

    Lucy Houghton, Strategic PR Consultant

    Lucy joined Chameleon PR in July 2010. She holds a BA in Politics and Communication Studies and an MA in  Politics and Irish Studies from the University of Liverpool. Her MA dissertation was on Obama’s political marketing campaign and the impact of using social media. Lucy has previous experience at a B2B agency where she developed a strong understanding of the technology sector and was formerly a researcher focusing on public policy, primarily education.

     

    Paul Crouch, Strategic PR Consultant

    Paul joined Chameleon PR in September 2010 to work across offline and online PR, bringing experience of working with a wide variety of global clients in both online and offline environments. Paul started his career as an account executive at an online PR agency working with clients including Sony Ericsson, Discovery Channel, Bradford University School of Management and Unilever. Immediately prior to joining Chameleon, Paul worked in-house as a member of the communications team at leading technology research & development company QinetiQ where he established the company’s online presence and operated as a member of the media team.

     

    Kris Towse, PR Consultant

    Kris joined Chameleon PR in August 2011, with over a year’s experience in the technology PR industry. Kris brings experience in running national and international PR campaigns and events, having worked with the Corporate (Corporate Reputation, Social Media and Green) and Public Sector (Healthcare and Education) units of computer manufacturer Dell, as well as having worked with business to business online geolocation specialists Quova. Kris holds a first class degree in English Studies from Sheffield Hallam University and in his spare time is a long distance runner (when the weather permits!) and a keen traveler - having backpacked through Japan and spending 2 months in Beijing working for the Chinese social networking giant RenRen.com.

     

    George Baggaley, PR Consultant

    George joined Chameleon in September 2011 after completing an undergraduate BA in History, and an MA in Politics. His dissertation focused on the role of football in the Soviet Union. Prior to Chameleon George gained a range of media experience from internships at Raconteur Media, Dennis Publishing, Hayter’s and The Camden New Journal amongst others. He enjoys travelling and has conquered South America, Australia, Southern Africa, The Middle East and most of Eastern Europe.

     

    Joshua Breckman, PR Consultant

    Josh joined Chameleon in November 2011 after graduating from the University of Sheffield in July 2011 with an undergraduate BA in Human Geography. The main focuses of his university work included analysing the changing concepts of community and the role of geography within the media. Prior to Chameleon, Josh worked at the City of London Corporation in the PR Office as part of the Film and Events Team.

     

    Michael Creane, PR Consultant

    Michael joined Chameleon in October 2012 having previously worked on the PR team at the Royal Air Force Museum London. A BA History graduate from the University of Leeds, Michael’s dissertation focused on the division and ultimate demise of the Roman Empire.

    A keen traveler, Michael spent a year living in Spain as part of his studies where he became fluent in Spanish.

     

    Alicia Painter, PR Consultant

    Alicia joined Chameleon in September 2012. She holds a 2.1 BA Hons degree from the University of Nottingham in History. She spent 2011 teaching English in Buenos Aires, Argentina, after she headed to South America to fulfil her ambition of learning another language. As well as a passion for travel, Alicia is a keen lacrosse player and bookworm. Prior to Chameleon she started her career as an Account Executive for a consumer PR agency, working with well-known brands such as SEAT, Nuffield Health, Strada and Regents Inn.

     

    Charlotte Hodgson, PR Consultant

    Charlotte joined Chameleon PR in November 2012 having previously held the roles of Assistant Editor and PR Officer. She studied English Literature at the University of Warwick and, after a year travelling South East Asia and Australia, gained an MLitt in Romantic and Victorian Literature from the University of St Andrews. Obvious bookworm associations aside, Charlotte loves theatre, running, opera, ballet and baking – not necessarily in that order!

     

    Semone Kerr, Operations Manager

    Semone Kerr is the operations manager for The Reptile Group, working closely with both divisions to provide a comfortable work environment and to implement policies and procedures to maintain a high standard of support to all.

    Semone has developed a successful career within the all important back office of the PR sector for the past ten years. She started working as a receptionist for a luxury consumer agency in 2000 and quickly was promoted to office manager & PA to the CEO.