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General Testimonials
Whilst our expertise in this area was limited, we always had faith that there was great potential to communicate the delivery of a range of innovative puzzling products to a new digital market, plus increase our brand awareness with new audiences. The hard work, expertise and guidance from the Chameleon team has enabled us to communicate with new audiences which we previously struggled to engage with and as a result, we are able to introduce our products to a variety of receptive audiences. We are really pleased with the work the team has done and look forward to continuing with our digital campaigns in the future
- Tony Ablewhite, Brand Development Manager, Puzzler Media
Without any prompting, customers and prospects have been telling us that they have seen us in the media; our PR has helped us in the sales process as it shows we can be trusted. The solutions we put forward to customers are greeted much more enthusiastically by prospects when they know that we’ve successfully delivered with major brands in the past with a tangible return on investment
- Duncan Stevens, Director at Vita Energia
We were extremely pleased with not only the quantity of press meetings Chameleon scheduled for Scale, but the media coverage generated as a direct result. We were confident in the strong media relationships Chameleon has but they absolutely exceeded our expectations in every single aspect of this tour
- Heidi Monroe Kroft, Scale’s senior director, North American Marketing
I want to extend my thanks for the great job the team have done for Pace. This is officially our best ever IBC and, I believe, the best ever PR campaign we’ve done to support it. The hard work, expertise and guidance from Chameleon helped us fundamentally change the perspective of Pace in the eyes of our customers and the industry. It has given us a great platform to move forward from
- Alison Puente, head of external communications
I am always impressed with the ‘can-do’ attitude of the team and their partnership approach. Chameleon has a thorough understanding of a fast-growing company and a clear ability to support our business objectives
- Jeremy Michael, managing director, SMG UK
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    Meet the Team

    Steve Loynes, Managing Director

    Steve Loynes

    A technology PR practitioner since 1996, Steve has held in-house and consultancy roles and has considerable international PR experience. He leads Chameleon’s practice, driving the business unit and directing public relations campaigns for the likes of Citrix, Global Graphics, and Siemens Enterprise Communications.

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    Jonathan Simnett, Strategic Development Director

    Jonathan Simnett has 25 years’ experience - winning in excess of three dozen awards - including leading Global Communications Department of the Year at the 2009 International Business Awards, New York - in helping private and public sector clients in fast-growth, business-to-business and consumer segments to achieve growth, build brands, enter new markets, and reposition through the delivery of more effective offline and online marketing communications strategies. His experience includes being vice chairman in the UK of Brodeur Worldwide, a global public relations consultancy and part of the team that founded and built a company of nearly 650 people and $95 million turnover worldwide, over a period of 15 years.

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    Mo Elnadi, Head of Social Media & Digital Strategy

    Mo Elnadi is the Head of Digital at The Reptile Group, which includes Chameleon PR.  and Komodo PR & Digital Communications. He has over 10 years of online marketing, media agency and consultancy experience including setting up an award winning social media community in 1998. Mo’s experience includes working with global brands within EMEA and WENA regions including Vodafone, Philips, Microsoft, Adobe, MobiNil, and ITWorx to develop and drive multiple online and social media value propositions from business model to post-rollout measurement, with a focus on search engine marketing and building social media presence and digital strategies. Mo’s MBA discusses how brands can create corporate strategies that would harness Social Media opportunities, and fully monetize their fanbase utilising new hybrid components of the digital marketing mix. He is also a guest online marketing MBA lecturer at the University of Surrey.

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    Jo Lee, Associate Director

    Jo Lee joined The Reptile Group in July 2010, originally working with Chameleon’s sister B2C consultancy, Komodo PR, on technology consumer clients.  Jo is now responsible for two practice areas – medical and marketing/customer insight. Clients in the marketing/customer insight practice area include Enterprise Feedback Management leader QuestBack; B2B IT social network Spiceworks; and customer insight agency SMG. The medical division includes leading drug and alcohol testing provider Concateno and healthcare specialist Westhouse Medical Services. Jo also manages public relations campaigns for technology clients including IT security and compliance provider Qualys and online backup specialist Mozy.

    Jo has a Bachelor of Commerce (Marketing and PR) from Curtin University, Australia, and 10 years PR experience in both her native Australia and the UK. Prior to joining The Reptile Group, Jo worked at a B2B technology and education agency, managing clients including Emap, the world’s biggest educational technology show, BETT, and Serco.

     

     

    Joanna Lane, Senior Strategic PR Consultant

    Joanna Lane joined Chameleon in 2011 as a multi-lingual strategic communications consultant with over ten years of B2B communications experience in PR agencies with Brodeur Worldwide/Pleon and Bite Communications, handling flagship clients such as IBM, AMD and Symantec as well as medium-sized companies and start ups. In a short break from technology PR, she was most recently employed by Strategic Communication Laboratories, where she worked as a consultant for the Defence sector analysing target audience behaviours and communication strategies in conflict and post-conflict countries. At Chameleon, Joanna now brings to bear extensive international account management experience to EMEA coordination for Citrix as well as managing its global PR content generation programme. Joanna is also responsible for the strategy development and results-orientated delivery to deadline on a cross-section of B2B accounts including technology, green and financial services.

     

     

    Rebecca Geller, Senior Strategic PR Consultant

    Rebecca joined Chameleon in March 2012 with seven years of PR experience working at agencies and in house for cleantech and disruptive technology companies in both London and San Francisco focusing on renewable energy, green building, waste management, smart grid, and sustainability arenas. Her clients have included Engensa, Computer Aid, One Block Off the Grid, Rana Creek and HydroPoint Data Systems.

    Rebecca’s most recent position was as head of Schwartz Communications’ UK office’s cleantech practice. Prior to that she was PR director for San Francisco solar group purchase company One Block Off the Grid, where she managed national PR programs. Previously, Rebecca ran a PR consulting practice for clean technology, sustainable living and socially responsible businesses and non-profit organizations whose services and products address environmental challenges. Her media campaigns raise awareness of issues such as drought and water supply management, resource conservation, energy generation and efficiency, living architecture, stormwater management, renewable energy adoption and eco-tourism.  Rebecca is passionate about working with innovative startups who are trying to fix the world’s problems. Originally from London, Rebecca graduated from Leeds University with a BA hons in History & Philosophy of Science.

     

     

    Mark Walker, Senior Strategic PR Consultant

    Mark’s 18-year PR consultancy career includes technology PR, taking information security specialists QinetiQ and AXENT Technologies to the forefront of their international markets. He advised consulting software group Civica on trade media communications during its AIM listing - the first UK technology IPO for two years. He is currently examining local government Service Transformation topics for Civica and online talent management company JGP. Mark also specialises in the impact of technology in the workplace, through campaigns for telecommunications group Avaya, web conferencing company Genesys Conferencing and HCM software provider Softscape. Mark has a degree in history from Manchester University and an MA in tourism management from Westminster University.


     

    Lucy Houghton, Strategic PR Consultant

    Lucy joined Chameleon PR in July 2010. She holds a BA in Politics and Communication Studies and an MA in  Politics and Irish Studies from the University of Liverpool. Her MA dissertation was on Obama’s political marketing campaign and the impact of using social media. Lucy has previous experience at a B2B agency where she developed a strong understanding of the technology sector and was formerly a researcher focusing on public policy, primarily education.

     

     

    Sian Edwards, Strategic PR Consultant

    Sian Edwards joined Chameleon PR in March 2011. She holds a BSc from the University of Otago,  New Zealand. Sian started her career working for a highly integrated company which focused on the development, management and communications of electronic registries. Having previous experience in B2B, Sian has developed a strong understanding of the technology sector and brings with her to Chameleon a passion for technology public relations.

     

     

    Paul Crouch, Strategic PR Consultant

    Paul joined Chameleon PR in September 2010 to work across offline and online PR, bringing experience of working with a wide variety of global clients in both online and offline environments. Paul started his career as an account executive at an online PR agency working with clients including Sony Ericsson, Discovery Channel, Bradford University School of Management and Unilever. Immediately prior to joining Chameleon, Paul worked in-house as a member of the communications team at leading technology research & development company QinetiQ where he established the company’s online presence and operated as a member of the media team.

     

     

    Kris Towse, PR Consultant

    Kris joined Chameleon PR in August 2011, with over a year’s experience in the technology PR industry. Kris brings experience in running national and international PR campaigns and events, having worked with the Corporate (Corporate Reputation, Social Media and Green) and Public Sector (Healthcare and Education) units of computer manufacturer Dell, as well as having worked with business to business online geolocation specialists Quova. Kris holds a first class degree in English Studies from Sheffield Hallam University and in his spare time is a long distance runner (when the weather permits!) and a keen traveler - having backpacked through Japan and spending 2 months in Beijing working for the Chinese social networking giant RenRen.com.


     

     

    George Baggaley, PR Consultant

    George joined Chameleon in September 2011 after completing an undergraduate BA in History, and an MA in Politics. His dissertation focused on the role of football in the Soviet Union. Prior to Chameleon George gained a range of media experience from internships at Raconteur Media, Dennis Publishing, Hayter’s and The Camden New Journal amongst others. He enjoys travelling and has conquered South America, Australia, Southern Africa, The Middle East and most of Eastern Europe.

     

     

    Joshua Breckman, PR Consultant

    Josh joined Chameleon in November 2011 after graduating from the University of Sheffield in July 2011 with an undergraduate BA in Human Geography. The main focuses of his university work included analysing the changing concepts of community and the role of geography within the media. Prior to Chameleon, Josh worked at the City of London Corporation in the PR Office as part of the Film and Events Team.