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General Testimonials
Whilst our expertise in this area was limited, we always had faith that there was great potential to communicate the delivery of a range of innovative puzzling products to a new digital market, plus increase our brand awareness with new audiences. The hard work, expertise and guidance from the Chameleon team has enabled us to communicate with new audiences which we previously struggled to engage with and as a result, we are able to introduce our products to a variety of receptive audiences. We are really pleased with the work the team has done and look forward to continuing with our digital campaigns in the future
- Tony Ablewhite, Brand Development Manager, Puzzler Media
Without any prompting, customers and prospects have been telling us that they have seen us in the media; our PR has helped us in the sales process as it shows we can be trusted. The solutions we put forward to customers are greeted much more enthusiastically by prospects when they know that we’ve successfully delivered with major brands in the past with a tangible return on investment
- Duncan Stevens, Director at Vita Energia
We were extremely pleased with not only the quantity of press meetings Chameleon scheduled for Scale, but the media coverage generated as a direct result. We were confident in the strong media relationships Chameleon has but they absolutely exceeded our expectations in every single aspect of this tour
- Heidi Monroe Kroft, Scale’s senior director, North American Marketing
I want to extend my thanks for the great job the team have done for Pace. This is officially our best ever IBC and, I believe, the best ever PR campaign we’ve done to support it. The hard work, expertise and guidance from Chameleon helped us fundamentally change the perspective of Pace in the eyes of our customers and the industry. It has given us a great platform to move forward from
- Alison Puente, head of external communications
I am always impressed with the ‘can-do’ attitude of the team and their partnership approach. Chameleon has a thorough understanding of a fast-growing company and a clear ability to support our business objectives
- Jeremy Michael, managing director, SMG UK
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    Mo Elnadi, Head of Social Media Strategy and Digital

    Mo Elnadi is the head of Social Media and Digital strategy of The Reptile Group, including Chameleon and Komodo . Mo has over 10 years of online marketing, social media, media agency and web development consultancy experience.

    Mo works closely with both B2C and B2B clients to develop their online brand presence and Social Media strategies focusing on SEO, SEM, viral videos and integrated social media campaigns to enhance brand equity and sales conversion while tracking ROI, brand sentiment and business KPIs.

    In addition to work carried out with current clients Mo’s experience includes working in cross-border cross-functional matrix environments with global brands and market leading clients including Vodafone,  Philips,  Microsoft, United Technolgies,  Adobe,  MobiNil, and  ITWorx  with responsibility for online marketing strategy, eCommerce planning and execution of multi-million pound ATL integrated online campaigns to launch new products and drive revenue growth among consumers and business customers in EMEA, through influencing different stakeholders including Marketing, Technical teams, Product Management, Business Development as well as creative and digital agencies.

    In 1998, Mo founded an award-winning social media Yahoo! community that attracted  international news coverage. In 2010, Mo was awarded an MBA with distinction from the top-tier University of Surrey , focusing on creating successful monetization strategies for global brands through different Social Media channels. He is also a visiting digital marketing MBA lecturer at the same university.

    As an early adopter, Mo was invited to give recommendations on online products and Apps from Google and Microsoft.

    Mo was also invited as a key panel guest speaker in a number of digital conferences and webinars including Facebook’s 1st Advertising Summit, Cisco’s Channel Partner Workshops, as well as Bulldog Reporter’s webinars to share successful digital case studies and social media strategy best practices.

    Mo is active on Twitter,  Linkedin with a passion for digital photography,  music and latest gadgets.     

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    Expertise

     

    • Social Media strategy
    • Integrated Digital campaigns
    • Search Engine Optimisation (SEO/SEM)
    • Facebook, Twitter, Linkedin campaigns (SMM)
    • Management Consulting
    • Web content development
    • User journeys, Online usability and UX architecture
    • Word of Mouth and viral video campaigns
    • eCommerce strategies
    • Online branding

     

     

    Sector and client references

    In addition to work carried out with Chameleon and Komodo clients Mo’s experience includes:

    Start Ups ITWorx, Otlob.com, NetCelera, FileWay
    Enterprise Puzzler, Mozy, Civica, Microsoft DSC, Vodafone, Otis Elevators, Carrier, UTC
    Tele(communications) Vodafone, Tesco Mobile, GetJar, MobiNil
    Software Adobe, Corel, Mimio
    Consumer Electronics Siemens, Philips, GetJar, Panasonic