Case Studies
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Voyage of Discovery Chameleon PR was tasked with communicating changes in the Discovery Channel brand and its appeal to a ‘new generation’ audience by highlighting a selection of new (and locally produced) programmes. |
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Chameleon Maps Big Brother 8 House For 192.com In Capitalising on the media agenda and targeting specific communities an intergrated social and traditional media campaign.
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Time Senses Start-up Success In January 2006, Chameleon PR began a European campaign to raise the awareness of start-up company, DeepStream Technologies, and its revolutionary intelligent sensor devices. In less than 12 months, Chameleon executed an integrated PR campaign that took the company from appearing in Wales Business Insider through to a profile in the US and European editions of Time magazine. An awards programme also helped DeepStream win the electronics industry Oscar-equivalent, Start-up of the Year Electra Award 2006 and be named a World Economic Forum Technology Pioneer 2007. |
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Make Your Mark Campaign For the second year running, Chameleon was asked to handle the media relations for part of Enterprise Week – a national week aimed at inspiring young people to make their ideas happen. The week, run by the Make Your Mark Campaign and funded by the DTI, saw over 500,000 young people take part in some 3,000 events. Chameleon handled media for the Make Your Mark Challenge – the nation’s single biggest enterprise challenge, involving over 20,000 young people from schools, |
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Post Merger Brand Building Following the merger of UK software companies Cedar and OpenAccounts, Chameleon PR was charged with raising awareness of the new CedarOpenAccounts brand. In 18 months, Chameleon proactively generated over 250 on message press cuttings in target publications equalling over 11 million opportunities to see. |
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Without A Trace www.browzar.co.uk launch
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Geography Matters Responding to a brief to raise the profile of Geographic Information Systems (GIS) technology and ESRI (UK) amongst both public sector and commercial audiences, Chameleon achieved more than 3 million opportunities to see in publications ranging from trade magazines and vertical media to national newspapers during 2005. |
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Slf dstrct msgs no lngr 'Mssn Impssbl' For the launch of StealthText, the world's first self destruct text message service, Chameleon captured the imagination of the print, online and broadcast media on a global scale. In under a week, Chameleon's launch campaign generated 22 pieces of UK national coverage, 15 broadcast items, including BBC News 24 and CNN as well as coverage in numerous trade, consumer and international publications. Googling the trademarked brand name "StealthText" produced some 133, 000 search results, including news sites and hundreds of blogs worldwide. Silicon.com named the launch as one of their top ten news stories of 2005. Chameleon's launch of StealthText won the Technology category at the European Sabre Awards 2006. |
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Read Any Good Voicemails Lately? Chameleon's launch of SpinVox, the world's first voicemail-to-text-service, generated over 90 pieces of national, consumer, trade and broadcast coverage and resulted in Chameleon winning 'Technology Campaign of the Year', CNET Networks Awards 2005 and being shortlisted 'Best Technology Campaign', European Sabre Awards 2005. |
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FileNet UserNet - International Event Management Chameleon devised and managed an international press and analyst programme at FileNet's annual UserNet conference. 32 journalists and 7 analysts enjoyed a tailored programme of presentations, customer and executive briefings and social events - directly generating 45 articles. |
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PR Week View a montage of coverage Chameleon PR has achieved in PR Week |
