Chameleon PR wins SABRE Award 2007
May 2007 - London
Chameleon PR has picked up an accolade at this year’s SABRE Awards ceremony in Barcelona. The team scooped the B2B Marketing category in recognition for its work on the Deepstream Technologies, ‘Sensoring the Changes’ campaign.
Launched in January 2006, the European-wide campaign set out to introduce the Welsh start-up to a broad range of media, resulting in coverage spanning its local newspaper, The Western Mail through to US and European editions of Time magazine. A parallel awards programme also resulted in Deepstream Technologies winning the ‘Start-up of the Year Electra Award 2006’ and led to it being named a World Economic Forum Pioneer 2007.
Daniel Twigg, who headed the campaign alongside Manchester director Rob Skinner said, “The DeepStream campaign goes to show what can be achieved with a start-up technology company and the right PR strategy and execution.”
The pan-European Holmes Group ceremony took place at the Maritime Museum in Barcelona, on the 24th May 2007.
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