News Archive
April 2006
Microgaming Deals Chameleon Global Brief
Chameleon PR announces it has been appointed to handle an international communications programme for Microgaming, the world's largest provider of online poker and casino software. Widely acknowledged as being the first company to develop true online casino software back in 1994, Microgaming now powers over 160 of the world's most profitable casino and poker sites, including the likes of River Belle and 32 Red. It also offers the world's largest online progressive network, Jackpot Madness and runs the world's largest poker network, Prima Network... Read on >
May 2005
PR proves crucial to start up success
London, 12th May, 2005 - Start up companies need to place greater emphasis on PR plans, warned start up experts at a roundtable debate held last week by Chameleon PR, the IT PR specialist. The consensus of opinion was that start up companies looking to break new markets, are generally too inward-thinking and product focused and neglect to consider their target audience... Read on >
February 2004
Chameleon Secures Evolution Systems
Chameleon PR, the IT PR specialist, has won a UK PR contract with digital security specialist Evolution Systems. Chameleon's role will be to launch a series of vertical market practices for Evolution, beginning with the legal sector... Read on >
December 2003
Chameleon Reaches Finals of Inaugural CNET Network UK Technology Awards
Chameleon PR, the IT PR specialist, is pleased to announce that its customer-focused campaign "Planes, Trains and Automobiles" for PeopleSoft EMEA was selected as a finalist in this year's inaugural CNET Network UK Technology awards in the "Technology PR campaign of the Year" category. Chameleon was selected from 225 entries to make the shortlist of five finalists for the award... Read on >
December 2003
Chameleon PR Adds Blue-Chip Expertise with Two New Appointments
Chameleon PR, the IT PR specialist, has appointed Jane Harris and Mark Walker to its team of strategic PR consultants. Both Harris and Walker bring a wealth of IT knowledge and PR experience to Chameleon, having worked with such clients as Sun Microsystems, Philips Semiconductors, Avaya, Symantec, Mitsubishi Trium, as well as a number of security, telecommunications and eBusiness firms... Read on >
November 2003
Chameleon PR Fashion Success for Retail Technology Market
Chameleon PR, the IT PR specialist, continues to drive success in the retail technology industry with clients DemandTec Inc. and QRS Corporation. Both well-established US-based companies, Chameleon PR began working with DemandTec and QRS through targeted press launches into the UK market... Read on >
July 2003
Chameleon maps the way for PR success with ESRI (UK)
Chameleon PR, the IT PR specialist, has been appointed as PR consultants to ESRI (UK) Ltd., the UK's largest provider of geographical information systems (GIS)... Read on >
February 2003
Chameleon appointed PR partner by Cedar Knowledge Solutions
Chameleon PR, the IT PR specialist, has been appointed as the retained PR consultancy for Cedar Knowledge Solutions, a subsidiary of Alchemy Partners and provider of business intelligence and customer relationship management (CRM) solutions to the financial services sector. The appointment follows the success of a media relations campaign Chameleon carried out for Cedar to promote its work with Marks & Spencer Financial Services... Read on >
December 2002
Civica appoints Chameleon for Campaign expertise
Chameleon, the IT PR specialist, has been appointed the PR agency of record for CIvica, one of the UK's most experienced specialist providers of software and services to the public sector. Chameleon will focus on raising the profile of Civica (which is part of the Sanderson Group) through the national and business press as well as carrying out analyst relations and government relations activities for the company. Chameleon replaces incumbent Herald Communications... Read on >
May 2002
Journalists and PR work closer together
While many journalists like to think PR is easy, according to freelance Financial Times writer Michael Dempsey, in reality this is never the case. The common theory that journalists do not need PR people to get good stories is a sad illusion... Read on >
