Chameleon Secures Evolution Systems
February 2004
Digital security specialist selects Chameleon PR for vertical market campaigns
London, 9 February 2004 - Chameleon PR, the IT PR specialist, has won a UK PR contract with digital security specialist Evolution Systems. Chameleon's role will be to launch a series of vertical market practices for Evolution, beginning with the legal sector.
Established in the Channel Islands in 1999 and also with offices in the UK and Hong Kong, Evolution is a leading provider of digital security solutions to the international market. The firm focuses on all aspects of security required by the modern enterprise, and can provide award winning products and services ranging from email and internet security, to encryption and vulnerability assessments, to physical threat assessments. Evolution partners with the leading digital security vendors including Symantec, Computer Associates, NetScreen, and KaVaDo.
Ritchie Jeune, Managing Director of Evolution Systems said: "Selling IT security to IT managers is relatively simple; but to sell 'digital security solutions' into specialist markets such as the legal industry, involves putting technology into business context every time. We chose Chameleon PR because they demonstrated excitement and creativity in achieving our communication goals. They have provided us with a public relations strategy that fulfils these requirements and aligns with our business objectives."
Helen Holland, managing director, Chameleon PR added: "With the IT security market continuing to thrive, it is important that PR keeps pace. Our tailored campaigns for Evolution will provide a focused approach to results generation and align their PR activity with wider business and marketing goals."
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