Chameleon PR Fashion Success for Retail Technology Market
November 2003
Chameleon PR, the IT PR specialist, continues to drive success in the retail technology industry with clients DemandTec Inc. and QRS Corporation. Both well-established US-based companies, Chameleon PR began working with DemandTec and QRS through targeted press launches into the UK market.
A newcomer to the UK market, DemandTec established its local presence in July 2003. Chameleon successfully launched DemandTec into the new region, generating press coverage and analyst awareness in its key markets. Chameleon continues its relationship with DemandTec by promoting its strategic Consumer Demand Management pricing solutions to the grocery, fast moving consumable goods, retail, and technology markets in the UK.
Kristy Lepley Gabriel, senior director of public relations, said of the appointment: "I have been impressed with Chameleon's market knowledge, strategic PR capabilities and media relationships. They are committed to achieving results for DemandTec and have already started to build awareness around DemandTec in the UK market by generating positive results through press coverage and media relations in our target areas."
QRS selected Chameleon as its UK PR agency following a successful press campaign based on QRS' flagship UK customer, Selfridges, plc. Chameleon works closely with the QRS global marketing team to provide a media relations program that creates awareness establishes thought leadership and generates media coverage for QRS collaborative commerce solutions for the retail industry.
Katherine Post, director of corporate communications for QRS, said: "Chameleon continues to generate results and creative ideas that increase awareness of QRS in the UK and European markets. They have demonstrated a solid understanding of supply chain management solutions and the unique challenges facing the retail industry, making them a valuable partner for QRS."
Helen Holland, managing director, Chameleon PR added: "The retail IT sector is fast becoming a market to watch. The opportunities for organisations operating in this sector are immense and we are delighted to be playing a part in helping DemandTec and QRS strengthen their positions in this field."
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