UK Technology and Consumer PR

Delivered by Chameleon's UK technology and consumer PR experts who have an excellent network of UK press contacts.

Comprehensive campaign-based technology and consumer PR programmes that communicate your messages to all appropriate and agreed print and broadcast media from verticals to major national press. Campaign programmes include the following services:

• Strategic campaign planning and communications consultancy
• Developing key messages and positioning
• Creating PR background materials
• Immersion day
• Contacting and pitching to media
• Creating and maintaining a database of media contacts and feature opportunities
• Screening of customers for use in press releases, case studies and in press conferences/briefings
• Placing releases on newswires
• Delivering press clippings
• Monthly reporting
• Monthly meeting attendance

Additional services include:

• Experiential Events
• Stunts
• Press Trips
• Creative Photography
• Product Placement
• Advertorials
• Competitions
• Broadcast Programming
• Media Partnerships
• Podcasts
• Blogging
• RSS
• Webcasts
• Social networking
• Newsletters
• Wikis
• Citizen journalism
• Instant messaging
• News groups
• Online press room
• Analyst relations
• Exclusives

"The quality and quantity of press coverage that Chameleon delivered for both ALG Software and our customer Chaucer Syndicates has been outstanding. After introducing themselves to Chaucer and drafting a PR plan for them, Chameleon set to work organising press interviews and selling in opinion piece opportunities, drafting content on their behalf. With hits in the key insurance, IT and finance publications, Chameleon left no stone unturned and our sales team are happily using the press coverage to sell into prospective customers."

Richard Barrett, vice president of marketing, ALG Software.