Satisfied customers are the most important asset for positive communications. The media is written for end-users; it likes to talk to, and write about, end-users. Likewise, prospects want to read about a vendor’s customers; likes to talk to them and possibly conduct a site visit.
Chameleon offers a complete customer reference programme. The modular programme includes:
• An ‘advocacy audit’ to assess the volume and positivity of a customer base
• A brand audit to assess the visibility of the brand and its attributes
• Content generation – case studies in a range of complementary formats
• Customer advocacy PR activity, ensuring customers are talking to peers, analysts, media and other influencers
•Ongoing management of customer references, recording the support each is prepared to offer and mode of engagement
Advocacy PR