Crisis and Issues Management

Effective PR is about being able to plan a strategy in advance about the unexpected and turn it around to your advantage.

No one can foresee/stop problems or issues that affect your company, such as redundancies, mergers and acquisitions and manufacturing problems. But what you can prevent is bad news damaging corporate reputation by preparing for these downturns.

It is dependent upon the situation but by working with Chameleon we can advise you on whether you need to be pro-active or pre-emptive to the situation and inform your target audience. It could be that only certain audiences are told such as analysts and employees but that journalists and suppliers are not.

You need to find out whether your crisis situation has an immediate effect or postponed effect. But whatever effect, you need to have thought about the prospect of what could happen.

Crisis PR involves looking at all the information surrounding the issue and coming up with the best strategy to help your business. Chameleon is flexible to adjust its schedules to make sure that your issue takes priority over everything else and offers 24x7 crisis support. By diffusing the matter, the story can be dealt with quickly, swiftly and eliminate the long-term effects for your business.

PeopleSoft

"Planning a major announcement takes careful planning and consideration and I knew I needed to trust Chameleon to do the best. We communicated our message globally to everyone and were able to satisfy all parties with correct information."

Confidential Client

"We needed help at the last minute. Chameleon delivered the right resources to help us transition through a difficult time and minimise the potential damage to our business and reputation."