Industry Analyst Relations

In Europe, the global analyst firms such as Gartner Group, Forrester and IDC Corporation, have analysts who focus at a pan-European/EMEA level and analysts who focus at a country level.

It is therefore necessary to ensure that they are informed of your activities at either a country level and/or European level. Individual countries also have their own specific analysts e.g. CXP in France, Bloor Research in the UK.

Chameleon's analyst relations specialists provide the following industry services:

• Guidance on message and positioning delivery
• Critiquing presentations
• Creating and maintaining a database of key contacts
• Maintaining regular contact with key analysts
• Arranging analyst briefings
• Preparing briefing documents prior to analyst meetings
• Preparing and distributing e-mail update memos to analysts on a regular basis
• Securing positive quotes from analysts for use in press releases and other marketing activities

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