Key Messages Development

Chameleon develops key message documents before commencing campaigns. This provides the client with an in-depth guide for all employees who are involved in describing the marketing messages the company wishes to convey.

This enables the organisation to operate as one voice when communicating with its various target audiences.

Key Messages Documents can be developed for a number of areas:

• Campaign focused positioning
• Corporate positioning
• Product line positioning
• Positioning within a specific vertical market

These documents have grown invaluable for our clients as both an internal tool and for the use in briefing outside agencies and consultancies.

" We recognised that as a successful and growing organisation, we needed a set of consistent messages, differentiating our organisation from the competition, that we could communicate through our PR and marketing activity. Chameleon hosted the day and took us through the process of confirming what our strengths were, how they formed the basis of the discussion moving forward, how we could explain our offering succinctly and accurately to the press and the necessary customer proof points that were required to back up those messages. The day was well organised and enabled us to really focus on the key areas, linking them to our company strategy. Chameleon produced a full messaging document for us, which is proving a very useful reference point - a very worthwhile exercise."

Jane Gray, marketing manager at ALG Software

"As a start-up, DeepStream Technologies, needs a PR company that is flexible to our needs as we develop as well as providing us with high level consultancy, creativity and results; Chameleon offers us these things and more."

Anna Weston, marketing communications officer, DeepStream Technologies