Media Training

Chameleon delivers a comprehensive media training programme to clients. This service is not outsourced to independent media training companies, like other consultancies, but delivered by Chameleon employees who are fully aware of the client's business and its limitations.

It is tailored specifically for the client's requirements to equip spokespeople. Chameleon works with real life journalists from the trade, consumer and national media.

The media training course is a full working day. As part of the day, delegates will cover the following topics:

• Media relations from the journalist perspective
• Media relations from the PR perspective
• Role play videoed one-to-one interview with a trade or consumer journalist
• Role play telephone interview with a freelance national newspaper journalist and broadcast interview with real camera crew
• Each delegate will receive a verbal critique from the trade / consumer journalist and an email critique from the freelance national newspaper journalist

"Senior Mercury executives have attended Chameleon media training on a number of occasions. The sessions are always informative and the involvement of national and broadcast journalists provides an opportunity for spokespeople to try out newly mastered interview techniques in a challenging yet secure environment."

Paul Maher, EMEA communications director, Mercury

"I have delivered thousands of training courses but this is one of the best that I ever attended."

Steve Swasey, director of corporate public relations, PeopleSoft Inc.