Multi-country PR
Chameleon leads a number of multi-country PR campaigns, both globally and within EMEA. Multi-country PR activity typically splits into two areas:
• Content generation
• Co-ordination
Both roles require a thorough understanding of each country involved, its customs, media and idiosyncrasies. Seeking and defining each country’s requirements, along with inspiring leadership, creates a combined PR team that works to the common good without compromising local needs.
The role of ‘lead-agency’ also demands an integrity and impartiality that is best performed by an independent agency that works across countries through networks as opposed to owned-subsidiaries.
Multi-country PR