PR Measurement

Chameleon works with an award winning Media Relations Measurement and Analysis partner to deliver in-depth reports on the success and progress of the client media and analyst relations programmes.

These reports, which can measure activity on a global basis, allow the client to monitor and redirect programmes to move in line with company business objectives. This service can also be used to measure competitor PR performance. Chameleon also offers a comprehensive service where depending on client requirement and budgets, we can supply our own reports on client media and analyst relations programmes.

Client Comment

"The in-depth analysis has allowed us to ensure we are focusing our media relations efforts in the right places and enabled us to see that we are communicating our key messages. A great management tool. "

Henry Seddon, vice president of marketing, PeopleSoft EMEA