Social media campaigns and digital strategy services
Through its experience working with a variety of B2B and consumer lifestyle brands, Chameleon has developed a unique approach that combines digital campaigns, social media and traditional public relations. Each social strategy is designed to address specific business goals and achieve desired S.M.A.R.T objectives in the fastest possible time frame.
Identifying and engaging with the right traget audiences and driving conversations is a bespoke process, and one that needs to be carefully considered; so not to disrupt the natural flow of communication. A well intended blog, a ‘funny viral video’ or a dignified silence can easily backfire. Truly understanding the target audiences and how they behave online is crucial, as is striking the right balance between paid and organic elements of the campaign.
Reaching out direct to the target audiences to generate business leads in realtime, demands fast and an effective integration between the agency’s expertise and all relevant business units within a brand. It also demands a close and trusted relationship between the agency and in-house teams to ensure that all campaign elements work effectively and in sync.
- Social media marketing strategy
- Integrated Facebook and Google AdWords campaigns
- Search engine optimisation (SEO)
- Online reputation management and monitoring
- Viral video seeding and production
- Mobile apps campaigns
- Online audits
- Google and Facebook PPC campaigns
- Crisis communication
- Sentiment measurement, monitoring and analysis
- Social media moderation
- Twitter moderation and content creation
- Facebook community management
- Website design and content creation
- Blog creation / Blogger outreach
- Influencer outreach programmes