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    Case Studies

    Case studies…

    General Testimonials
    Siemens Enterprise Communications has managed to maintain a lead in share of voice whilst undergoing a change in its go-to market message. This achievement is a testament to the hard work and creativity of the Chameleon team.
    - Sally Harrison, Siemens Enterprise Communications’ global corporate marketing
    CommProve needed to make the most of the summer’s events without the same spend as many of the tech giants competing for the same headlines. Chameleon’s solution provided tremendous return on investment and provided a set of materials that we can continue to utilise; it’s really had a fantastic long term impact, and produced a whole series of sales leads.
    - Stephanie Forrest, marketing director, CommProve
    Chameleon have integrated themselves quickly and effectively to support the activities of Ovum’s FST team. The amount they have achieved in such a short time is testament to their hard-work and proactiveness. Their understanding of the financial services industry is excellent and their connections across all media has helped us develop ongoing, trusted relationships within national and key trade titles. Through their work, we have seen a considerable lift in the amount of coverage, and therefore exposure of Ovum’s financial services practice.
    - Daniel Mayo, Practice Leader, Financial Services Technology, Ovum
    The solar industry was in disarray and we needed to find a way to tackle the unfair government cuts and preserve consumer confidence in the technology and incentives. Chameleon was with us every step of the way, and offered creative, sensitive and pragmatic ways to broadly communicate the right messages to all of the appropriate audiences. Now that we’ve weathered the storm, we look forward to Chameleon supporting us through the next phase of Engensa and the UK cleantech industry’s growth.
    - Toby Darbyshire, CEO Engensa
    I’ve found Chameleon to be a proactive and reliable partner, who really understands the high pressure and volatile environment faced by business managers in today’s climate. Through their efforts, Westhouse was able to own the discussion around key issues faced by our business from topics as diverse as breast cancer screening to the lack of liquidity in the UK small cap market.
    - Jack Kaye, CEO of Westhouse Medical Services
    When QuestBack first launched in the UK, it was important to partner not just with a PR company, but a consultancy who could become our ears and eyes at a local level. Since then, Chameleon has worked closely with us to promote the success of our company, and offered expert media guidance and support throughout the M&A with Globalpark.
    - Daniel Hansen, group marketing director, QuestBack
    When I first met the Chameleon team it was clear that they very quickly understood how Any Friend of Ours was going to change the face of exclusive holiday letting. Completely at home with a disruptive concept, they were able to quickly translate a business plan into a communications campaign that articulated compelling reasons why successful and discerning people should trust us with their hard-worked-for second homes so attracting the desired profile of property owners and investors alike to our business
    - Jo Goodson, founder, AnyFriendOfOurs
    Whilst our expertise in this area was limited, we always had faith that there was great potential to communicate the delivery of a range of innovative puzzling products to a new digital market, plus increase our brand awareness with new audiences. The hard work, expertise and guidance from the Chameleon team has enabled us to communicate with new audiences which we previously struggled to engage with and as a result, we are able to introduce our products to a variety of receptive audiences. We are really pleased with the work the team has done and look forward to continuing with our digital campaigns in the future
    - Tony Ablewhite, Brand Development Manager, Puzzler Media
    Without any prompting, customers and prospects have been telling us that they have seen us in the media; our PR has helped us in the sales process as it shows we can be trusted. The solutions we put forward to customers are greeted much more enthusiastically by prospects when they know that we’ve successfully delivered with major brands in the past with a tangible return on investment
    - Duncan Stevens, Director at Vita Energia
    We were extremely pleased with not only the quantity of press meetings Chameleon scheduled for Scale, but the media coverage generated as a direct result. We were confident in the strong media relationships Chameleon has but they absolutely exceeded our expectations in every single aspect of this tour
    - Heidi Monroe Kroft, Scale’s senior director, North American Marketing
    I want to extend my thanks for the great job the team have done for Pace. This is officially our best ever IBC and, I believe, the best ever PR campaign we’ve done to support it. The hard work, expertise and guidance from Chameleon helped us fundamentally change the perspective of Pace in the eyes of our customers and the industry. It has given us a great platform to move forward from
    - Alison Puente, head of external communications
    I am always impressed with the ‘can-do’ attitude of the team and their partnership approach. Chameleon has a thorough understanding of a fast-growing company and a clear ability to support our business objectives
    - Jeremy Michael, managing director, SMG UK

    Integrated social media campaigns

    When it comes to monetizing social media for clients, there is a big difference between mass marketing and adopting a selective integrated approach that would fully utilise and integrated traditional PR techniques with latest Social Media channels. This integrated approach identifies and touches the right audience at the right moment, with the right message and in the most appropriate tone to drive actions and social engagement.

    The secret is that we respect our target audience’s valuable time, and aim to add value for those audiences through targeted relevant messaging to emphasise your brand essence and offerings.

    We at Chameleon believe that context is key when it comes to creating effective content that drives results on different social media channels. We believe that monetisation of a brand’s fan base can only be achieved through a bespoke Social Media strategy that is based on research and evidence, that would identify and prioritise the most suitable channels for the target audiences based on behaviour.

    Our strong digital savvy team create bespoke strategies for your brand, service or product with one aim in mind — to achieve best measurable results and ROI, leveraging latest technologies, and our strong track record in different B2B and B2C sectors. To achieve that, we effectively utilise different social channels and best practices to achieve best exposure for your brand or product and measure success against set targets.

    We create and execute tailored social media campaigns for both B2B and B2C clients that are built around your specific real life business objectives and sales priorities.

    For best results, we have developed sophisticated methods that would combine different social channels (including Linkedin, Quora, Facebook and Twitter) as well as word of mouth techniques, viral videos, PR, and targeted CPC to touch the audience at the right moment with the right call to action in order to achieve best conversion rate.